CHICAGO—Volvo didn't unveil any new products at the Chicago Auto Show, but it won some hearts anyway with a campaign about pet safety.

With dogs hopping in and out of the XC90, which was fitted with an optional, factory-installed cage that can help protect pets, Volvo says Thursday it is teaming up with Bark Buckle Up, a San Diego-based group that promotes safer pet travel.

The group wants to educate consumers on using cages while pets are traveling or pet harnesses that can be threaded through safety belts.

Bark Buckle Up says that even if a car is going just 30 miles per hour, a 60-pound dog can cause an impact of 1,200 pounds.