An evolving approach to the science of pleasure suggests that each of us contains multiple selves—all with different desires, and all fighting for control. If this is right, the pursuit of happiness becomes even trickier. Can one self bind” another self if the two want different things? Are you always better off when a Good Self wins? And should outsiders, such as employers and policy makers, get into the fray?
by Paul Bloom

Imagine a long, terrible dental procedure. You are rigid in the chair, hands clenched, soaked with sweat—and then the dentist leans over and says, “We’re done now. You can go home. But if you want, I’d be happy to top you off with a few minutes of mild pain.”

There is a good argument for saying “Yes. Please do.”

The psychologist and recent Nobel laureate Daniel Kahne­man conducted a series of studies on the memory of painful events, such as colonoscopies. He discovered that when we think back on these events, we are influenced by the intensity of the endings, and so we have a more positive memory of an experience that ends with mild pain than of one that ends with extreme pain, even if the mild pain is added to the same amount of extreme pain. At the moment the dentist makes his offer, you would, of course, want to say no—but later on, you would be better off if you had said yes, because your overall memory of the event wouldn’t be as unpleasant.

We used to think that the hard part of the question “How can I be happy?” had to do with nailing down the definition of happy. But it may have more to do with the definition of I. Many researchers now believe, to varying degrees, that each of us is a community of competing selves, with the happiness of one often causing the misery of another. This theory might explain certain puzzles of everyday life, such as why addictions and compulsions are so hard to shake off, and why we insist on spending so much of our lives in worlds­—like TV shows and novels and virtual-reality experiences—that don’t actually exist. And it provides a useful framework for thinking about the increasingly popular position that people would be better off if governments and businesses helped them inhibit certain gut feelings and emotional reactions.

Read the full article here:
First Person Plural - The Atlantic (November 2008)