Nokia's ambitions in mobile gaming go beyond N-Gage, it seems. The company has launched a new game as part of its WidSets mobile application, called WidSets Pets. Except it's cross-platform, existing as a Facebook application and a mobile game.

As the Symbian Guru blog explains, the innovative thing is it lets you use your photo to turn yourself into a virtual pet, which you can then look after, but can also be shared with your friends (if that's not a disturbing thought).

Looking after it means keeping your little buddy's love, intellect, social, looks, hunger and fame attributes as high as possible. Downloading it to your phone means you can keep track of its progress on the go, as well as through your PC.

Meanwhile, having the Facebook version means even your mates who don't have a Nokia phone with the WidSets application on can join the fun.

It's certainly intriguing, and a sign that Nokia has caught onto the emerging blurring of the boundaries between mobile gaming and 'social' gaming on Facebook and other social networks.